Built by a contractor, for contractors
The AI-era local presence, built by someone who's actually swung a hammer.
I'm Travis. Twenty-five years in construction, and I still run a flooring company in Kissimmee, FL today. Now I help contractors across the U.S. show up where customers actually look — Google, Maps, and AI answers like ChatGPT and Gemini — with AI doing the heavy lifting and a real contractor on the phone.
15 yrs in the trades · $0 to talk · No contracts
Visibility score · Mike's Plumbing, Orlando
0/100
Shows up in Maps for 7 of 12 services. Cited by AI answers for 2. Reviews name the job in 31% of cases.
Where you show up
What I'd do first
1. Rebuild the Google profile — 5 missing services.
2. One page per service, city in the title.
3. Ask the next 10 customers to name the job in their review.
From a Roadmap Review · $297, credited toward the build
What changed
You didn't get worse at the work. Search got worse at finding you.
Three things decide whether the phone rings now — and none of them are the quality of your work.
The map decides who gets the call.
When a homeowner searches your trade, the three businesses in the map pack get the work. If your Google profile is thin, wrong, or suspended, you're not in that three.
AI answers are starting to pick for them.
Google's AI Overviews, Gemini in Maps, ChatGPT — they read the same signals: your profile, your reviews, your site. Businesses that are easy for a machine to understand get recommended. The rest get skipped.
Reviews that name the job beat reviews that don't.
“Great guy, five stars” helps a little. “Fixed our water heater in Winter Garden the same day” is what Google and AI match to the next search. Most contractors never ask for the second kind.
How it works
Start with a call. Leave with a plan. Build only what you need.
Talk to Travis
A free 20–30 minute call. Bring your biggest headache. I'll tell you what I'd do first if it were my company — even if the answer is 'do it yourself.'
Get your Roadmap
For $297 you get a 60-minute deep dive and a written plan: what to fix, what to automate, and with what. Credited toward any build within 30 days.
We build it (or you do)
Google profile rebuilt, a page per service with your city in the title, listed where AI looks, a review program that names the job. Sites in 48 hours.
Stay found
Entity Care keeps the profile current, prompts reviews, tracks where AI cites you, and tells you what changed — from $49/mo for founders.
30 min
Evenings & weekends, ET. You'll get a text back the same day.
What we do — priced like a contractor, not an agency
Pick what you need. No retainers. No 12-month contracts.
Every engagement starts with a free call. Founders pricing is for the first 25 businesses — in exchange for an honest review when we're done.
Not sure which one? Book the free call — I'll tell you straight, even if the answer is “do it yourself.”
Why a contractor built this
I'm Travis. Twenty-five years in construction. I watched good contractors disappear from the internet.
I've been in construction since I was a kid and still run Cole Flooring in Kissimmee today. I was good at the work and bad at the marketing, and I paid agencies to fix that. I got reports I couldn't read and a phone that didn't ring any more than before.
The thing nobody told me: the people who got the calls weren't better. They were easier to find. That's a solvable problem, and AI makes it cheap to solve — if someone who understands your business sets it up right.
So that's what this is. AI does the heavy lifting. I'm the contractor on the other end of the phone who knows what a Tuesday looks like for you.
— Travis Cole
Talk to Travis — it's free
Custom logo floor — one of ours
- 25+ years
- in construction — and still running Cole Flooring in Kissimmee, FL today
- Every day
- on jobsites — scheduling, homeowners, subs, the whole nine
- Now
- helping contractors across the U.S. get found on Google, Maps and AI
- Calls
- Mon–Fri after 6pm ET · weekends after noon
Fifteen years of floors — a few of them
Is this for you?
Built for a specific kind of business owner.
This is for you if
- Owner-operated trade businesses — 1 to 10 trucks
- Contractors whose work is better than their Google presence
- Anyone tired of paying an agency for reports they can't read
- People who'd rather hear a straight answer from another contractor than sit through a demo
Probably not for you if
- Franchises with a corporate marketing team
- Anyone looking for fake reviews or shortcuts that get profiles suspended
- Businesses that want a vendor, not a plan they can understand
Next step
Twenty minutes with a contractor who's been where you are.
Bring the one thing about getting found online that's bugging you most. You'll leave knowing what to do first — whether or not you hire me to do it.