3 min read
Local SEO for contractors: what actually matters (from a contractor who does this)
Forget the 200-point checklists. A contractor explains the handful of local SEO moves that decide whether you show up for your trade and town.
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Getting found, explained by someone who had to figure it out.
The questions contractors ask me on calls — Google Business Profile, reviews, local SEO, AI search — answered the way I'd answer them on the phone. No jargon, no filler.
3 min read
Google Business Profile management: what it actually involves, month to month
Setting up your profile is a project; keeping it earning is a routine. The weekly and monthly work of GBP management — DIY or pay someone.
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Digital marketing for contractors: where your first hours and dollars should go
Most contractors don't need more marketing — they need the right first moves. How to rank your profile, reviews, website, and ads when money is tight.
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How to update your Google Business Profile the right way (a contractor's checklist)
The order I work through a contractor's Google Business Profile — categories, services, hours, photos, reviews — and the mistakes that get profiles buried.
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Your Google Business Profile got suspended. Here's why, and how to get it back.
Why contractor profiles get suspended (name stuffing, hidden addresses, duplicates), what to gather before you appeal, and how to write the request.
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What AI search means for a local contractor (and how to show up in ChatGPT and Gemini)
More homeowners ask ChatGPT and Gemini who to hire. Here's what those answers are built from, and the five things that get a small contractor named.
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